Church MarketingOctober 18, 2005
Some might find it crass, but here's a good article about how a church can use marketing techniques to bring people in. To fill pews, church marketing faith Remember, if we can't get people to even come to church, we probably will not be able to share the love of Jesus with them.
One pastor argued, "The world calls it marketing. ...The Bible calls it evangelism"
He also said, "You have to communicate in a way that resonates with people."
Does it work? Research says yes! Many churches of the United Methodist Church, who has had great television and radio ads for a couple of years, have seen a 7 to 10% increase in membership since the ads began.
From websites to billboards to buying an ice cream truck and driving around town giving out free ice cream cones, taking lessons from the marketing world can help us reach people where they are. As Paul wrote in 1 Corinthians 9:19-23:
"Though I am free and belong to no man, I make myself a slave to everyone, to win as many as possible. To the Jews I became like a Jew, to win the Jews. To those under the law I became like one under the law (though I myself am not under the law), so as to win those under the law. To those not having the law I became like one not having the law (though I am not free from God's law but am under Christ's law), so as to win those not having the law. To the weak I became weak, to win the weak. I have become all things to all men so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings."