Vatican on YouTube

January 23, 2009

The Vatican has launched its own YouTube channel, an indication that the Catholic Church is hoping to reach the younger generation. Reverend Federico Lombardi, director of the press office of the Holy See, explained:

We have to talk in the language of today. This is a step towards better communication. The pope encouraged us to adopt new ways of communication in order to reach out to the people who are interested in the pope's message.
Amen! This is a good point that others should try to follow. It will be interesting to see if the YouTube channel is a hit and helps reach new people.

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