Why Exit Pollsters Desperately Need to Get Religion

February 29, 2016

With the presidential campaign in full swing, people are offering various theories to explain why certain candidates are doing well and others are struggling. Entrance and exit poll data from elections are generally the gold standard since it involves polling people who are actually voting about who they supported and why. Unfortunately, this year's exit polls have included almost no religion questions despite all the attention to religion in the campaign (and despite the fact exit polls historically have included multiple religion questions).

I critiqued the dearth of religion questions in exit polls in a Washington Post column. The piece, Why Exit Pollsters Desperately Need to Get Religion, takes a look at both the Republican and Democratic votes. I hope the piece sparks dialogue about some important issues concerning religion and politics. I also hope it even leads to better exit poll questions in the future.


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